cars

cars

I subscribe to both the print and online editions of the Wall Street Journal.  While I was home in Wisconsin over spring break I went an entire week without my newspaper and they piled up on the stoop at my house in Ames.  I’m just now getting caught up, but when I opened one of the papers a heavy and folded sheet of paper fell out.

It was a mailer from the automaker BMW.   So I unfolded the first half and then another fold, and then another, and another.  The whole sheet was probably 3′ x 3.5′.  I had never received a piece of mail that was the size as this.  While the visuals and copy were stunning they were also simple.  Using a three-letter-word like “Joy” to tell a story and create a feeling isn’t something easily done for this guy.  At this time I can’t afford to put an “Ultimate Driving Machine” in my garage I can still appreciate a great piece of mail and advertising.  Many think that direct mail is dead, but I still see the value in it.  They may have missed their intended audience, but I sure do want one of those cars.

Shots of the mailer:

This slideshow requires JavaScript.

I subscribe to both the print and online editions of the Wall Street Journal.  While I was home in Wisconsin over spring break I went an entire week without my newspaper and they piled up on the stoop at my house in Ames.  I’m just now getting caught up, but when I opened one of the papers a heavy and folded sheet of paper fell out.

It was a mailer from the automaker BMW.   So I unfolded the first half and then another fold, and then another, and another.  The whole sheet was probably 3′ x 3.5′.  I had never used cars received a piece of mail that was the size as this.  While the visuals and copy were stunning they were also simple.  Using a three-letter-word like “Joy” to tell a story and create a feeling isn’t something easily done for this guy.  At this time I can’t afford to put an “Ultimate Driving Machine” in my garage I can still appreciate a great piece of mail and advertising.  Many think that direct mail is dead, but I still see the value in it.  They may have missed their intended audience, but I sure do want one of those cars.

Shots of cars the mailer:

This slideshow requires