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used cars

On the back of presenting the new 50th anniversary limited edition model of the Falcon’s, Ford has released the official (after tax) accounts for 2009 - and they are exactly what we want to see … PROFITS!

2009 was a stellar year for the Australian part of Ford. Solid sales of the Ford Falcon sedan, Ute and Wagon and Falcon-based Territory SUV so Ford is running at full capacity throughout the year with a new build-to-order regime, building 55,000 cars in 12 months. Also consider there are no exports (apart from New Zealand), unlike the other two Australian carmakers - Toyota Australia and GM Holden. Falcon / Territory sales up last year over 2008 with Falcon to win the market share of 9% (now 34%) in the shrinking large car segment.

Import sales fell 7%, however, to 99,000 sales.

For the 2010 calendar year, Ford expects a 15-20% increase in sales in 2009 due to increased import supplies - as the short supplies have been the greatest failure of imported models as Ford’s Fiesta and Mondeo.

The Broadmeadows plant is also expected to stay at full capacity even with 4,300 + staff working non-stop to keep pace with rising demand.

So how does Ford take advantage of lower sales than anyone else? #

Well it all comes down to not market share, but the type of buyers. You see, Ford rarely sell fleet vehicles compared to Holden and Toyota, but sells a larger volume of cars for private buyers - who pays more. Not only is this the case, but Ford makes and sells more top-of-the-models than any other manufacturer in Australia - and thus a bigger profit on each sale.

The figures speak for themselves. In 2008, Ford Australia had a deficit of 284 million U.S. dollars AUD, but in a year that the money plus an extra … wait for it … $ 13,000,000 AUD! A huge effort by all standards!

Stay tuned for more Ford news in the future!

On the back of presenting the new 50th anniversary limited edition model of the Falcon’s, Ford has released the official (after tax) accounts for 2009 - and they are exactly what we want to see … PROFITS!

2009 was a stellar year for the Australian part of Ford. Solid sales of the Ford Falcon sedan, Ute and Wagon and Falcon-based Territory SUV so Ford is running at full capacity throughout the year with a new build-to-order regime, building 55,000 cars in 12 months. Also consider there are no exports (apart from New Zealand), unlike the other two Australian car rentals carmakers - Toyota Australia and GM Holden. Falcon / Territory sales up last year over 2008 with Falcon to win the market share of 9% (now 34%) in the shrinking large car segment.

Import sales fell 7%, however, to 99,000 sales.

For the 2010 calendar year, Ford expects a 15-20% increase in sales in 2009 due to increased import supplies - as the short supplies have been the greatest failure of imported models as Ford’s Fiesta and Mondeo.

The Broadmeadows plant is also expected to stay at full capacity even with 4,300 + staff cars parts working non-stop to keep pace with rising demand.

So how does Ford take advantage of lower sales than anyone else? #

Well it all comes down to not market share, but the type of buyers. You see, Ford rarely sell fleet vehicles compared to Holden and Toyota, but sells a larger volume of cars for private buyers - who pays more. Not only is this the case, but Ford makes and sells more top-of-the-models than any other manufacturer in Australia - and thus a bigger profit on each sale.

The figures speak used cars for themselves. In 2008, Ford Australia had a deficit of 284 million U.S. dollars AUD, but in a year that the money plus an extra … wait for it … $ 13,000,000 AUD! A huge effort by all standards!

Stay tuned for more Ford news in the future!