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used cars : Ford Mondeo Rising Star 3D

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This is the first 3D TV ad from Ford Mondeo, specially commissioned to run on SKY 3D, further strengthening the Ford connection with the Premier League. The creative execution of this ad is tempered in 2D, but the creative idea is not lost, since it uses a sound and edgy style - I think there is a reference to Darren Bent! The ad highlights the optional bi-xenon headlamps, which give “you to see more of the road ahead”, and therefore predict future events more accurately … I think this ad is an admirable piece of work to manage the added complexity of introducing the third dimension - beam me up Scotty …

Andy Dibb, creative director at Ogilvy London said: “The creative possibilities of working in 3D, meant that the Ford Mondeo Rising Star advertising is a groundbreaking step forward commercials. At that add depth and distance to increase clarity and legibility of typography, we were able to produce a truly innovative and effective work .”

Tags: 3DTV, bi-xenon, Ford, Ford Mondeo, Mondeo, Rising Star 3D

Leave a kommentarPosted under Ford This is the first 3D TV ad from Ford Mondeo, specially commissioned to run on SKY 3D, further strengthening the Ford connection with the Premier League. The creative execution of this ad is tempered in 2D, but the creative idea is not lost, since it uses a sound and edgy style - I think there is a reference to Darren Bent! The ad highlights the optional bi-xenon headlamps, which give “you to see more of the road ahead”, and therefore predict future events more accurately … I think this ad is an admirable piece of work to manage the added cars complexity of introducing the third dimension - beam me up Scotty …

Andy Dibb, creative director at Ogilvy London said: “The creative possibilities of working in 3D, meant that the Ford Mondeo Rising Star advertising is a groundbreaking step forward commercials. At that add depth and distance to increase clarity and legibility of typography, we were able to produce a truly innovative and effective work .”

Tags: 3DTV, bi-xenon, Ford, Ford Mondeo, Mondeo, Rising Star 3D

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1 comment to used cars : Ford Mondeo Rising Star 3D

  • I would like to express my appreciation for your post. That’s really great to know that there are such people like you who do their job very well and with such enthusiasm.

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