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used cars : Survey: Toyota’s Recalls Drive Shoppers to Ford, Hyundai

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(The Wall Street Journal) - Accumulation of Toyota’s memories, which deepened Wednesday to include the seemingly improbable 2003 Sequoia SUV, drive buyers to rivals like Ford and Hyundai, The Wall Street Journal’s Driver’s Seat blog reported Thursday.

People who had planned to buy a car for a year or so “has pushed Toyota way down at their reflections lists,” says Art SPINELLA of CNW Research in Bandon, Ore. According to his survey data, 17 percent of these so-called long-range interest have Toyota’s among their top three choices, down from 27 percent a year ago. During the same period, Hyundai rose to 12 percent from 11 percent and arch rival Ford jumped to 26 percent from 17 percent.

Ford is also the first choice of people who had previously regarded as a Toyota, and Hyundai is the second. “These competitors are filling the vacuum” SPINELLA says. Short-term buyers and many years of Toyota owners are a different story, though. Customers planning to buy soon is still to buy Toyota because traders are piling on rebates and other incentives - a tactic Toyota used to avoid. Toyota faithful are largely sticking to the fire, he says. #

In the used car market, Toyota is losing resale value advantage they have long enjoyed. A year ago, used Toyota was typically get 97 percent of the asking price, compared with Ford at 90 percent. Today Toyota is at 90 percent and Ford is at 97 percent, according to CNW.

Source: The Wall Street Journal

Categories: Customers · News · Promotion · Research · Uncategorized Tagged: advertising, AUTOMOTIVE, David “DP” Preschel, FORD, Ford Ocala, HYUNDAI, marketing, research, TOYOTA

(The Wall Street Journal) - Accumulation of Toyota’s memories, which deepened Wednesday to include the seemingly improbable 2003 Sequoia SUV, drive buyers to rivals like Ford and Hyundai, The Wall Street Journal’s Driver’s Seat blog reported Thursday.

People who had planned to buy a car for a year or so “has pushed Toyota way down at their reflections lists,” says Art SPINELLA of CNW Research in Bandon, Ore. According to his survey data, 17 percent of these so-called long-range interest have Toyota’s among their top three choices, down from 27 percent a year ago. During the same period, cars Hyundai rose to 12 percent from 11 percent and arch rival Ford jumped to 26 percent from 17 percent.

Ford is also the first choice of people who had previously regarded as a Toyota, and Hyundai is the second. “These competitors are filling the vacuum” SPINELLA says. Short-term buyers and many years of Toyota owners are a different story, though. Customers planning to buy soon is still to buy Toyota because traders are piling on rebates and other incentives - a tactic Toyota used to avoid. Toyota faithful are largely sticking to the fire, he says. # car rentals

In the used car market, Toyota is losing resale value advantage they have long enjoyed. A year ago, used Toyota was typically get 97 percent of the asking price, compared with Ford at 90 percent. Today Toyota is at 90 percent and Ford is at 97 percent, according to CNW.

Source: The Wall Street Journal

Categories: Customers · News · Promotion · Research · Uncategorized Tagged: advertising, AUTOMOTIVE, David “DP” Preschel, FORD, Ford Ocala, HYUNDAI, marketing, research, TOYOTA

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