used cars

used cars

When Volkswagen decided to make a post in the Indian car market, it had a low brand recall value. While the two sister concerns, distress Audi and Skoda, high recall value, few people actually knew the VW brand.

# But not anymore. Volkswagen raid on the Indian market with a bang and its cars are doing well. Polo, launched about two months ago, is very good. In reality, consumers are willing to wait months for 3:57 Polo (priced at Rs 4.55 lakh, ex-Mumbai) than buy cheaper cars that are available off-the-shelf. VW already has delivered 500 units of Polo, claims to have confirmed bookings for 6,500 units in the car.

Neeraj Garg, Director, Volkswagen cars, Volkswagen Group Sales India, confirms that VW has had a very low brand recall in India. To remedy that Garg said: “The company chose a continuous activity in the market because brand awareness always has a shelf life. We must improve our brand awareness, we need to improve our reach. The fact that we have been successful in be different from others in the market is what will work for us “.

The world’s third largest carmaker, is in “continuous activity” principle quite religiously. Polo was the last among the six models, ranging from large sedans to giant sports utility vehicles, launched by VW in the past two years.

Although VW produces / collector Polo, Jetta and Passat in India, the import Phaeton, Touareg and Beetle. Polo is manufactured at the company’s Chakan plant and Passat and Jetta assembled at Skoda’s Aurangabad plant.

But VW will not stop there. The carmaker, in an attempt to compete with the Maruti SX4, Fiat Linea, Hyundai Verna and Ford Fiesta, is geared up to launch a sedan in the mass market segment.

The company is also planning a replacement for Polo in entry-level segment. All these initiatives aim to increase its stake in the Indian market from the current 1 percent to 10 percent in the next five years.

When Volkswagen decided to make a post in the Indian car market, it had a low brand recall value. While the two sister concerns, distress Audi and Skoda, high recall value, few people actually knew the VW brand.

# But not anymore. Volkswagen raid on the Indian market with a bang and its cars are doing well. Polo, launched about two months ago, is very good. In reality, consumers are willing to wait months for 3:57 Polo (priced at Rs 4.55 lakh, ex-Mumbai) than buy cheaper cars that are available off-the-shelf. VW already has delivered 500 car rentals units of Polo, claims to have confirmed bookings for 6,500 units in the car.

Neeraj Garg, Director, Volkswagen cars, Volkswagen Group Sales India, confirms that VW has had a very low brand recall in India. To remedy that Garg said: “The company chose a continuous activity in the market because brand awareness always has a shelf life. We must improve our brand awareness, we need to improve our reach. The fact that we have been successful in be different from others in the market is what will work for us “.

The world’s third largest carmaker, is in cars “continuous activity” principle quite religiously. Polo was the last among the six models, ranging from large sedans to giant sports utility vehicles, launched by VW in the past two years.

Although VW produces / collector Polo, Jetta and Passat in India, the import Phaeton, Touareg and Beetle. Polo is manufactured at the company’s Chakan plant and Passat and Jetta assembled at Skoda’s Aurangabad plant.

But VW will not stop there. The carmaker, in an attempt to compete with the Maruti SX4, Fiat Linea, Hyundai Verna and Ford Fiesta, is geared up to launch a sedan in cars the mass market segment.

The company is also planning a replacement for Polo in entry-level segment. All these initiatives aim to increase its stake in the Indian market from the current 1 percent to 10 percent in the next five years.